Magazine Spread

Magazine layout. Includes cover, 2-page

Download INCLUDES COVER, 2-PAGE • 4.29MB

Magazine Project Explanation

We have decided to focus our magazine on cars. Our target market is people in their 20’s looking to make one of the first larger purchases of their adult life. While there are plenty of magazines dedicated to luxury vehicles and new additions to the market, we wanted to contribute to a niche that’s meant for younger consumers. Our magazine is mindful of the budget restrictions that many people in their 20’s face and portrays vehicles that are both affordable and reliable.

We kept our target audience in mind when making all of our design decisions. We wanted to create a magazine that was young and fresh without neglecting the basic elements of traditional car magazines. Typically, car magazines feature full-page images and lengthy text on a separate page. To accommodate a younger audience, we wanted to blend together our visual and textual elements by offering shorter captions that accompany engaging images. Vibrant colors, memorable headlines, and occasional humor allowed us to convey important information while retaining the attention and engagement of people in their 20s.

It was easy to divide the work equally between us. Shannon committed to creating both the cover and the ad for the magazine while Josh took care of the double-page spread. This way, both parties were responsible for two pages of the magazine. During the entire span of the group project, we communicated frequently about our progress and exchanged ideas. We both contributed to the creation of the project explanation report.

Overall, we believe that we deserve an A for this project. We approached our design elements with creativity, thoughtfulness, and fully acknowledged our target audience in all of our decisions. Our cover is attention-grabbing and features engaging visual and textual elements. The chosen fonts, headline, and captions were created with a younger audience in mind. The photo was edited to allow for greater vibrancy and clarity. The ad was intended to be humorous, simple and memorable. We wanted the message to be clear but not over-stated. Our reasoning behind the development of the ad is that people in their 20s tend to resonate more with shorter, casual messages over heavy-handed advertisements.

The hamsters were a nod to previous Kia advertisements as well. As for the double-page spread, we wanted to make sure that the featured car was one that was appropriate for the target market. By featuring a car that is a popular choice for people in their 20s, we were confident that our message was tailored to our audience. The double-page spread features clear visual elements as well as text that is easy to navigate and understand.